Role: Big Picture Marketing

Big picture

Position Monad ecosystem as the premier blockchain of choice for both crypto-native, and net-new-to-crypto people.

• Base and Solana have emerged as the only two ecosystems to beat
• Have to emulate their level of success + surpass it while being more efficient than they were in terms of overall spend.

<aside>

Base

• meme of “lots of retail users” because of Coinbase brand (may or may not actually be true) → seen as safest place to launch → schelling point for a certain amount of apps/retail activity

Disadvantages for them

• no possibility of token incentives
• no base-layer cult </aside>

<aside>

Solana

• pump.fun schelling point for memecoins → some amount of economic activity / mindshare →
• Colosseum (Alliance competitor) → effective hackathon/accelerator strategy → pipeline of early-stage teams
• Superteam → global developer education

Disadvantages for them

• no EVM support;
• most tokens spent </aside>

What Monad does well

Cultivating relationships and experiences

• Community-building and crypto-native marketing (we started or accelerated a trend)
• Ecosystem initiatives - Mach One Accelerator, Monad Madness Pitch Competition, Founders Lounge side event
• Podcast production (pipeline_xyz) to spotlight tech concepts and ecosystem builders
• General operational excellence — timeliness and reachability — with respect to ecosystem support (fundraising help, mentorship, community-building, marketing, recruiting, design, audit) and project acquisition

Where Monad could do better